Nootropic RTD Cocktails
Packaging Design
Inspired by psychedelic culture of the 1960s, the hypothetical brand "nootropic" (referring to drugs meant to enhance cognitive function) presents three ready-to-drink cocktails: Acid Test, Dead Head, and Ego Death. Each label's color scheme is inspired by art created within the counterculture movement of the 60s. The form of a tongue sticking out of a mouth with a square tab on its end refers to LSD usage, with the alcoholic percentage of each cocktail on the tab of the corresponding drink label.