Charlie & Friends Rebrand
Brand and Ad Design
A full rebrand for a Burbank brunch classic, Charlie & Friends. Inspired by the texture and authenticity of modern popular Southern restaurant branding, the new logo features a soft lowercase serif and custom ampersand to emphasize their focus on togetherness and community.
Ingredients used in many of the restaurant's dishes are showcased as "stamps," a nod to the brand's wholesomeness and home-made quality.
Initial Logo Sketches
